It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.
“The horror of Dead Space is still all there. EA finally admitted it, submitting to the criticism and conjecture. Initially, an easy misinterpretation of Miele's comments is that she (and, therefore, EA) possess a notion of Dead Space 1 and 2 being "too scary." That its brand of survival horror - sitting alone in a darkened, screen-lit room, Issac Clarke and his visceral encounters unfolding by your trembling hands - is simply too much for the general public. “We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone.
We received feedback to understand how we can take the game out to even more consumers. “We were doing research coming out of Dead Space 1 and 2 and we’re really proud of those products. They also believed, however, that Dead Space 3 could add a co-op mode for those who find solace (or more entertainment) in a helping hand - all while maintaining its macabre motif.ĮA Games’ marketing boss Laura Miele told MCV that the insight was sparked during market research: Now, though, new comments from the EA Games marketing department reveal the company arriving at a different conclusion during the outset of the game's development.ĮA found that Dead Space 1 and Dead Space 2 did, in fact, carry a spine-tingling tenor. (One reader even referred to the game as a " Gears of War clone".) Electronic Arts has found themselves at an crossroads with Dead Space 3.Īfter the game was unveiled at E3 - EA announced an all new co-op mode and cover system, and premiered an action-packed trailer - a few of its longtime fans launched vociferous attacks at the company, uttering accusations that Dead Space 3 was phasing out horror, softening up and selling out with co-op.
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